−Successful B2B Social Media Strategies @ Bonterra Wine & Dining Room11:30 am – 1:00 pm
Kevin Espinosa, Social Media Manager, Caterpillar
Do you think social media is just for B2C companies? Think again! During this session, we will hear about how Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Learn how to get started, receive buy-in throughout your company, train and educate employees, and get connected socially to business goals and results.
Forbes Magazine named Caterpillar a Fortune 500 Social Media Star and Kevin Espinosa was one of the highest-rated speakers at last year’s BMA National Conference in Chicago. We are thrilled to have him bring his social media expertise to BMA Carolinas! Register early to reserve your spot.
Kevin Espinosa is a graduate of Bradley University and MIT. He has held many positions at Caterpillar Inc., including Lab Engineer, Project Leader in Software Development, Web Service Manager responsible for cat.com, eBusiness Platform Manager responsible for developing the marketing platforms, and now Social Media Manager. As Caterpillar’s Social Media Manager, Kevin is responsible for developing a comprehensive strategy, organization, supporting platforms, and processes for the brand. Kevin has presented at Dreamforce, WOMMA, Google thinkB2B Conference, and many more.+11:30 amSuccessful B2B Social Media Strategies @ Bonterra Wine & Dining Room