Join BMA Carolinas & The Charlotte AMA (CAMA) for this unique and fascinating presentation by Tim Riesterer. Tim’s presentation was voted 1 of the Top 3 Presentations at the BMA14 National Conference!
Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions
How to Use Brain Science and Whiteboard Visuals to Bust the Status Quo
Indecision and no decision are killing your opportunities. In fact, companies report that 50-80 percent of their pipeline ends with the customer choosing to stick with the status quo. That’s a lot of wasted time and effort resulting in revenue loss.
As a marketer, helping customers see the need for change, creating the urgency to do something different and clearly aligning yourself with the necessary solution demands you know a thing or two about decision-making science. This session will offer brand new research about how marketers can do two specific things to help their salespeople break through the status quo barrier and have successful customer conversations that lead to more closed deals. Attendees will leave knowing how to:
1) Create content that tells the “right stories” to identify prospects’ “unconsidered needs” and create urgency and uniqueness so they change and choose you.
2) Enable salespeople to use the “right skills” with whiteboard-style visuals (versus PowerPoint) so that their delivery is as different as their story.
About the Speaker:
Tim has dedicated his career to improving the messages marketing creates for the field and the conversations salespeople have with prospects and customers. He has been blessed to co-author two books on the subject: “Customer Message Management” and “Conversations That Win the Complex Sale.” Tim is grateful for being able to consult with and train some of the top companies in the world. As chief strategy and marketing officer, he helps set company direction, develop the products to execute on that vision, produce market thought leadership, and drive business development. He has the privilege to do that for Corporate Visions, the leading marketing and sales messaging consulting and training company in the world.
EVENT SPONSOR: HAMPTON INN SOUTHPARK
The Corporate Marketing Panel will feature 4 of Charlotte’s top B2B marketers discussing what marketing tactics worked for them in 2014 and their marketing plans for 2015. Panelists will share their marketing insights, case studies and success stories.
Details and registration coming soon…