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Sam Jordan, Managing Director, Stein IAS Americas
What It Takes To Be the #1 B2B Agency
B2B marketing has “come of age.” Business-to-Business marketing now produces the same imaginative wallop once laid claim by “sexier” B2C brands. But what does it take to tackle a sector and climb to its pinnacle?
Our speaker will share the journey of Stein IAS: how it started out from the humble beginnings of two copywriters to becoming a perennial award winner, earning its rightful place on the world’s advertising stage and boasting the largest award cabinet in the B2B sector (850 and counting!). Stein IAS has been named “Agency of The Year” three times in the course of four years, and has won more creative and strategy Awards than any other B2B agency.
Jordan will share best B2B marketing practices and case studies on the Stein IAS process from idea to execution: an integration approach which flows from brand positioning to messaging, content development, creativity, communications planning, the integration of marketing software, and reporting and optimization.
About the Speaker:
Stein IAS will be represented by Sam Jordan, Managing Director of Stein IAS Americas. Sam’s pedigree has taken him around the globe providing brand and marketing strategy to some of the biggest names in B2B relationships. His distinguished roster includes Juniper Networks, Merck, CenturyLink, and Chicago Board Options Exchange. With prior experience in London as Managing Director and Partner of Calling Brands, he now heads up the global and US-based account teams.
EVENT SPONSORS: MAGELLAN IDEA CENTER & HAMPTON INN SOUTHPARK
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