Adam Q. Holden-Bache, author of How To Win at B2B Email Marketing: A Guide To Achieving Success
How To Win at B2B Email Marketing
Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.
This presentation will take attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that attendees can implement to improve campaigns for their business.
How can you win at B2B email marketing? Attend this presentation and learn:
- Why Email = Winning
- How to set and achieve goals
- How to collect, manage and grow a high quality, engaged, and responsive contact list
- Why B2B emails don’t have to be boring
- How to create messaging that is relevant, personalized and actionable
- Why testing is key to winning
- How to get results that matter
Adam’s new book How To Win at B2B Email Marketing: A Guide To Achieving Success will be available for pre-order or purchase at the event for $20. Sign up for updates at http://b2bemailmarketingbook.com
About the Speaker:
Adam Q. Holden-Bache founded Mass Transmit in 1996. An award-winning email marketing firm, Mass Transmit offered its clients email marketing tools, services and expertise along with proprietary web-based email marketing software. He sold Mass Transmit to Striata in 2015 and currently serves as Director, Business Development. Adam is actively involved in professional development for the industry thought the Business Marketing Association and has served as president of the BMA Carolinas chapter.