The Merging of Marketing and Technology with Daimler Trucks

February 19, 2014 @ 11:30 am – 1:00 pm
Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203
$20 members, $35 non-members
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The Merging of Marketing and Technology with Daimler Trucks

How Daimler Trucks is bridging marketing and sales through technology.

Mary Aufdemberg
Director, Product Marketing
Freightliner Trucks

Freightliner Trucks, the current market leader in the class 6-8 truck industry, utilizes cutting-edge technology to deliver easily accessible and interactive product information to its dealer and sales force in real time.  One of several tools, the Freightliner Sales Tool app was designed for the iPad and serves as a virtual showroom for every model in the Freightliner Trucks product portfolio, taking the truck purchase experience one step further by providing dealers instant access – via their tablets – to in-depth product information and literature, calculators, and more.  Hear more about all of Freightliner’s Sales Tools, including a dealer portal, product comparison tool and social community site, and see them demonstrated live.

Through Daimler’s case study, Mary will share how technology has helped to bridge a gap between sales and marketing and some tips on how your own business can have similar successes.


Prior to her current role, Aufdemberg served as manager, Center for Education and Marketing at Thomas Built Buses, Inc., a Daimler Trucks North America company. There, she was responsible for marketing communications and training activities. Aufdemberg, who has been with Daimler for nearly 10 years, has also held management positions with Daimler Truck Financial.

Aufdemberg has a bachelor’s degree in marketing from the University of Illinois at Champaign-Urbana, and an MBA in international marketing and finance from DePaul University. She is a board member of Women in Trucking.

Freightliner Trucks is a division of Daimler Trucks North America LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America.  Daimler Trucks North America produces and markets Class 4-8 trucks and is a Daimler company, the world’s leading commercial vehicle manufacturer.

Connect with Mary on LinkedIn.