The Best of B2B Marketing In The Carolinas

December 11, 2012 @ 6:00 pm – December 11, 2012 @ 8:00 pm
Olde Mecklenburg Brewery
215 Southside Dr
Charlotte, NC 28217
$20.00 Member, $35.00 Non-Member


The Best of B2B Marketing in the Carolinas

Join us for the traditional German Christmas celebration Weihnachten at Olde Mecklenburg Brewery this December and enjoy case studies from some of the Best B2B Marketers in the Carolinas.

After hundreds of campaigns were submitted and judged in this year’s BMA ProAds Awards, the winners were honored at the ProAds banquet this past September. Now the big winners will be sharing their work and case studies with their fellow marketers.Join us to see the B2B creativity that gets real world results. With a panel of marketers ranging from agencies to corporate marketers, these case studies accompanied by creative samples, will outline tactics that you can use in your own company to improve your marketing efforts.

Best of B2B Marketing Panel:

BMA ProAds Gold Award Winner: Mass Transmit for Mass Transmit Broadcast Blog
Adam Holden-Bache, CEO/Managing Director of Mass Transmit, will be sharing tips and tricks for creating a successful corporate blog.

BMA ProAds Gold Award Winner: PreGel America for The National Restaurant Association Trade Show Booth
The PreGel Marketing Team will share their exhibit case study and tactics for utilizing trade shows for B2B success.

BMA ProAds Best of NC Winner: SPARK Publications for Signage Solutions Magazine
Fabi Preslar, President of SPARK Publications, will share content creation tips for a B2B print magazine and how you can create your own communications plan.

BMA ProAds Best of SC and Agency of the Year Winner: VantagePoint
Dave McQuaid, VP of Creative & Digital at VantagePoint, will share the success of the Berchtold “You’re The Star” direct mail campaign and offer advice on how to reach your B2B audience through traditional marketing.  Also winning the Agency of the Year Award, Dave will share how VantagePoint has continued to grow each year with successful B2B campaigns for their clients.

BMA ProAds Best of Show Winner: Media Bonsai for S&D Coffee Challenge Recipe Book
John Buckner, Director of Marketing at S&D Coffee and Scott Harrington, Partner at Media Bonsai will share the success of the S&D Coffee Challenge event and recipe book from both the client and agency side. Scott will share the creative process and tactics used to manage a successful event campaign while John will discuss the client’s perspective on the campaign and how activating the relationship with JWU became a hidden marketing opportunity.