Social Media’s Impact on BtoB Marketers and the Corporate Culture with Al Maag of Avnet, Inc.

October 9, 2012 @ 11:30 am – 1:00 pm
Bonterra Wine & Dining Room
1829 Cleveland Ave
Charlotte, NC 28203
$20 members, $35 non-members


Speaker: Al Maag, Chief Communications Officer, Avnet, Inc.

Topic: Social CRM: How to Get Real Business Value from Social Media

Description: Social Media isn’t Sociable! Social media is all the rage and the latest method to market and extend our messages and brands. But as we do this are we losing touch with customers and employees? Al Maag will share his opinions on the subject and describe what Avnet, a $26 billion global technology distributor is doing to stay in touch and engage their teams to enhance culture, morale and success of the company.

Avnet, headquartered in Phoenix, has earned Fortune’s Most Admired Company status in wholesale distribution arena the past 4 years.

Allen MaagSpeaker Bio: Allen Maag joined Avnet as chief communications office in September 1998 and is responsible for brand management, which include global public relations, investor relations marketing, community relations and corporate communications.

He is a member of Avnet’s Executive Board and was elected a corporate officer in 1999. Al was recently chairman on the national board of the Business Marketing Association and is the founder and immediate past president of the organization’s Phoenix, AZ chapter.