Juan Garzon, Chief Messaging Strategist, Garzon Company
Selling with Story
To compete in today’s world, businesses must rise above all the noise and distraction in the marketplace with clear and concise messaging. Stories can be a great way to do this, but how do you go about using story in business? It’s tough enough getting everyone on your team to stay on message as it is.
In this talk, you will walk away with a better understanding of what story is and why it’s so powerful. You’ll also learn how to better understand your customers and how to craft clear and compelling messages that attract them and compel them to take action.
Juan Garzon helps organizations clarify their message and grow their brand. He has spent over a decade in marketing and communications, and has experience ranging from running several businesses to heading up marketing for a global market research firm, where he helped grow revenues by 400% in 3 years. Juan is also actively involved in the entrepreneurial community as the Executive Director for both StartCharlotte and PitchBreakfast.