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How do you tranform a 400,000 employee Fortune 20 company to work together as an online community for the good of clients, partners and the company itself? Social media is not just a marketing play, it’s a culture change. Find out how IBM is leading the movement towards workforce transformation and innovative client interaction in the digital age.
About the Speaker:
Ryan A. Boyles is the Social Media Strategist for IBM Software, Application and Infrastructure Middleware. He drives social media marketing programs, event inovation and community engagement for the WebSphere brand. Ryan is a web community expert who uses the social web to amplify connections between people meeting in person at vents. Ryan also has a techincal background in IBM as a software engineer and developer. He is an accomplished inventor with over a dozen software patents. Ryan speaks about the social web and blogging regularly at conferences and also produces a podcast about Social TV and Second Screen trends. He is the organizer of Ignite Raleigh, Instawalk Raleigh and Triangle Tweetup. Google is his business card, but you can connect with Ryan on LinkedIn and Twitter.