B2B Rising Marketing Conference

March 19, 2014 @ 9:30 am – 5:30 pm
Dale F. Halton Theater
1206 Elizabeth Avenue
Charlotte, NC 28204
See Eventbrite page for pricing
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B2B Rising

Charlotte, NC
Wednesday, March 19, 2014
(9:30am – 5:30pm)

B2B marketing is evolving. To help B2B marketers identify and understand this evolving landscape, the Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals.

This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses. Hear from leading B2B corporate marketing executives and thought leaders and learn how marketing, technology, content, and creative is changing the B2B marketing landscape.


9:30am – 10:15am:
BMA Members & Speakers Meet and Greet; Coffee & Networking for Non-Members

10:15am – 10:30am

10:30am – 11:00am: MARKETING RISING
Ryan Saurer, Account Executive, Google B2B Marketing

11:00am – 11:30am: SOCIAL MEDIA RISING
Jeffrey L. Cohen, Co-Author, The B2B Social Media Book and Distinguished Lecturer, Ball State University

11:30am – 12:00pm: CONTENT RISING
Chris Moody, Director, Product Marketing, Oracle Eloqua

12:00pm – 1:00pm: Lunch, Sponsored by LEC Media

1:00pm – 1:45pm: KEYNOTE
Eduardo Conrado, Senior VP of Marketing, Motorola; 2012-13 Chairman of the Business Marketing Association

1:45pm – 2:15pm: INNOVATION RISING
Stephen Liguori, Executive Director, Global Innovation and New Models at General Electric, Incoming Chairman of the Business Marketing Association

2:15pm – 3:00pm: Afternoon Break & Networking, Sponsored by TropicalsNutHouse.com.

3:00pm – 3:15pm:
Door Prizes and Sponsor Spotlight- Jive Software

3:15pm – 4:15pm: CREATIVITY RISING
Agency Panel – Dave McQuaid of VantagePoint Marketing & Nicole LeClair of Eric Mower + Associates will be presenting B2B marketing case studies for their respective clients Henny Penny and Schick/Sirona

4:15pm – 4:45pm: TECHNOLOGY RISING
Mathew Sweezey, Pardot, a salesforce.com company; Author, Marketing Automation for Dummies

4:45pm – 5:00pm: Closing Remarks

5:15pm – 7:00pm: TEQUILA RISING
Networking Reception with appetizers and drinks at 1900 Mexican Grill & Tequila Bar (5 minute walk from Halton Theater), Sponsored by SpeedPro Imaging


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