Join BMA Carolinas as we host a panel of Charlotte’s top B2B marketing executives at our annual February luncheon. Hear directly from these experienced marketing leaders about their tactics and strategies, including what worked best for their businesses in 2017.
Specific topics include:
• Successes and Challenges – what were some of their biggest marketing wins in 2017? What were some of their challenges and how did they overcome these?
• Content Strategy – what role did it play in each organization’s success last year?
• Traditional Marketing – what place does traditional marketing have in the B2B space? How does it work with digital marketing to see maximum success?
• Resource allocation – how did they distribute budget to ensure maximum success? Where did they see the best ROI?
• Looking forward – what trends do they foresee in 2018 and beyond?
You’ll learn the answers to these questions and many more. Don’t miss out on this rare opportunity to hear from these top marketing executives and gain insight into their marketing successes and predictions.
Moderator: Marie Neal, Director of Marketing & Communications, Alacrity Services, a Lowe’s Company
Panelist: Melodie Hudson, Director, Customer Marketing, Electrolux Major Appliances North America
Panelist: Kristin Beamer, Corporate Marketing Director, McKim & Creed
Panelist: Vanecia Carr, Director of Customer & Brand Marketing, Domtar
Marie Neal is the Director of Marketing and Communications at Alacrity Services, a Lowe’s Company. In her role, she is responsible for building and leading the marketing team, and oversees marketing strategy inclusive of brand, digital, social, internal and external corporate communications, PR & Media. After nearly twenty years, Marie has served as a marketing and communications professional across various industries including financial services, consumer packaged goods, consumer electronics, chemical and technology. She possesses a comprehensive B2B and B2C experience and knows that at the heart of the matter, the importance of messaging and communications is the key to gaining trust and buy-in from consumers.
Melodie Hudson leads Electrolux Major Appliances North America’s Customer Marketing team. Since joining Electrolux in 2014, she has focused on growing the company’s brands and profit margins through integrated marketing programs and strategic marketing alliances with sales channels and major retail trade partners. Melodie received a Master of Mass Communication degree and a Bachelor of Arts degree from the University of South Carolina.
As a former collegiate lacrosse player, Kristin Beamer turned her high energy and team-building skills to the A/E/C industry. With more than 12 years in the AEC industry, Kristin oversees strategic marketing activities for McKim & Creed. She brings technical savvy, creativity and a wealth of experience to all McKim & Creed’s avenues of marketing and communications, including social media, special events, branding, public relations and more.
Vanécia (“V”) Carr is the Director of Customer and Brand Marketing at Domtar Paper Company. V works in the Domtar Headquarters office in Fort Mill, SC. She is a graduate of Winthrop University with a degree in Political Science and English. During her 13 year career at Domtar, V has held various roles from customer service, to product management to marketing. Outside of work, V is committed to family and fun; she is married with 3 children and loves working out, reading, social media and all things paper.