The Business of Sports Marketing & Licensing with Greg Perkins of Roush Fenway Racing


When:	Back to Calendar November 14, 2012 @ 11:30 am - 1:00 pm
Where:	Bonterra Wine & Dining Room 1829 Cleveland Ave Charlotte,NC 28203 USA	View Full-Size Map
Cost:	$20 members, $35 non-members
Categories:	BMA Carolinas Events

Speaker: Greg Perkins, Director of Licensing for Roush Fenway Racing

Topic: The Business of Sports Marketing & Licensing with Greg Perkins of Roush Fenway Racing

Description: Roush Racing, one of the premier organizations in NASCAR, joined with Fenway Sports Group, owner of the Boston Red Sox and Fenway Park, to form a powerful racing and sports marketing organization. That company, Roush Fenway Racing, combines two championship organzations to benefit fans and sponsors who support the sport of NASCAR racing.

Join Greg Perkins, the Director of Licensing at Roush Fenway Racing, as he discusses the business of sports marketing and licensing. The full-service licensing program provides all the necessary tools to broaden exposure and capitalize on the explosive popularity of NASCAR and its drivers. Greg will share how sports marketing and licensing can help your business increase sales and awareness.