Driving Growth Through Transparent Branding

When: Back to Calendar January 9, 2013 @ 11:30 am - 1:00 pm
Where: Bonterra Wine & Dining Room
1829 Cleveland Ave
Charlotte,NC 28203
Cost: $20 members, $35 non-members
BMA Carolinas Events



How do you keep a 122-year-old global manufacturing giant relevant and nimble in this demanding “always on” world? For a company renowned for no-holds-barred management and game-changing technologies for oil platforms and data centers, being understood and reflecting unvarnished values are proven keys to success and growth. In a discussion on how authenticity, complexity reduction, and corporate integrity can drive organic growth, Emerson’s Kathy Button Bell will trace the roots of her company’s recent rebranding to its latest digital and social marketing campaigns.

About the Speaker:
Kathy Button Bell is Vice President, Chief Marketing Officer for Emerson. Kathy also serves on the National Board of the BMA and will serve as the organization’s 2013-14 chair.