The Business Marketing Association is the leading professional resource for business-to-business (B2B) marketers. We connect members with the kind of knowledge, people and programs that make achieving their business objectives more efficient and effective.
You know what you want. Education, training and professional development in business-to-business marketing. You know what you need. An organization that provides access to the kind of data, people and programs to end your search on a positive and cost-effective note. You need the Business Marketing Association.
As a business marketer, your needs are distinct from those of the consumer marketing environment. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out.
As companies focus more intensely on measuring return on investment, your need to learn new skills, handle multiple responsibilities and master multiple mediums continues to grow. Traditional marketing approaches must be integrated with new technologies to reach sophisticated consumers in a more targeted manner. The Business Marketing Association focuses on these challenges and opportunities to help you more appropriately plan the most effective strategies to maximize your companies’ marketing return on investment.